Course Competences:

By the end of the course, students will:

• 1. Understand the core concepts of digital marketing and its significance in modern business.
• 2. Gain insights into consumer behavior and how it impacts digital marketing strategies.
• 3. Learn about different digital marketing channels such as social media, search engines, email, content, and more.
• 4. Develop skills in creating effective digital marketing campaigns that align with business goals.
• 5. Explore data analytics and metrics to measure the performance and effectiveness of digital marketing efforts.
• 6. Understand the basics of search engine optimization (SEO) and its role in improving online visibility.
• 7. Learn how to leverage social media platforms for brand building, customer engagement, and lead generation.
• 8 Explore email marketing strategies, list management, and crafting compelling email content.
• 9. Discover content marketing approaches, including content creation, distribution, and its impact on audience engagement.
• 10. Gain an overview of influencer marketing and affiliate marketing in the digital realm.
• Prerequisites: None